I get this question a lot and it came up in one of the groups I’m in this week. This is a difficult question to answer for many reasons, but especially because each social media manager and channel is different.
When you are trying to find a social media manager or a digital marketing person, these are things to keep in mind:
- It’s all in the targeting! This is the one part of my business I can not outsource because its difficult to teach and its part science and part art. Targeting is crucial. This should be top of your list when interviewing potential candidates.
- Design is way more important than writing. I see endless lists of questions about writing, however, its here today and gone tomorrow. Now granted a social media manager should have a grasp of the English language and be able to spell, however, speaking in socialease is preferable. Since people only pay attention to the first paragraph at the most, doing extensive writing samples is really not necessary.
- There is a strategy in social media and it varies from person to person. My strategy is vastly different than the next person, which makes it difficult to nail down an ‘industry standard’. So make sure they have ‘a’ strategy. If someone has been in this business for awhile, they may have their own ways of achieving success. Just make sure they have achieved some success.
- Someone that suggests things is preferable to someone who just takes a back seat. Flexibility is important, on both the client side and the social media manager’s side. It takes longer than a day to build a following. In fact, most businesses take 6 months to a year to achieve anything worthwhile. It also takes a lot of experimentation. Finding your ‘actual’ audience, which is more than women from 18-48, takes awhile. Sometimes you get lucky, sometimes it takes awhile, so be prepared.