I’ve always said, that one of the reasons that I can’t outsource the social media part of my business is because there is a thing with advertising without advertising. One of my pet peeves, and it’s a big one, is straight up…buy buy buy mentalities on Facebook or anywhere else really.
You have to figure out the way around it. You have to have content that is fun and engaging. You don’t have to say ‘hey come to my restaurant’. You can have fun contests, do food quotes, feature pictures from customers, and a million other things that aren’t direct advertising.
Social media is social. You have to have an air about your content that somehow includes the product or service but doesn’t directly say ‘buy from me’. This is easier said than done. I agonize weekly over content. How to present it. What can I do differently? Not getting in ruts with design and writing. I have ways around this but that’s not what this post is about. I agonize over my own blog. What am I going to write this week? How can help someone that can’t afford to hire me? You always walk that line between helping someone and actually making sales. However, for me personally, I do like to help small businesses, because of my own personal beliefs about the success of small businesses.
If you are looking for ways to sell without selling, try some of these:
- Quotes about the industry you are in
- Respond to every single mention and comment (it’s important)
- Advice from people you admire and love
- Funny videos that relate to your audience
- Client generated content. YES! YES! YES!
- Artistic pictures that aren’t riddled with buy this now language
In the end, if you are doing social. Be social. Be genuine. Find the things that are interesting or funny to your clientele, then present it in a way that isn’t all about you.